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The Album Cover.

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Sophie's picture
on August 9, 2016 - 7:27am

It’s sometimes what you remove rather than what you add that makes all the difference. Take the cover of the latest Dexys album.

‘I can see it clearly’, says Kevin, describing how he wants the album to look at the label HQ. ‘It’s the three of us. Full length. Strong and confidant. We’re wearing strong colours – almost like a painting – standing against a dull background or maybe walking across the shot. And there’s no text, nothing on the sleeve, just that one image’.

No text?

The questions came thick and fast. You mean no graphics on the cover? How will people know who you are? How will they know what the record is with no title?

‘It’s not about that’, Kev explains. ‘It’s about letting the image speak for itself. It’s like that moment when you see a group of people across the street and there’s something about them that makes them different from everyone else’, he says.

‘They’re not sign-posted, there’s nothing to say they’re different, they just are. It’s a moment. It’s intriguing, it’s memorable. You kind of want to know who they are and find out what they're into. We’re creating one of those moments here,’ he says.

The end result is an audacious and bold cover. One amazing image. And no text.

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  • The Album Cover.

    It’s sometimes what you remove rather than what you add that makes all the difference. Take the cover of the latest Dexys album.

    ‘I can see it clearly’, says Kevin, describing how he wants the album to look at the label HQ. ‘It’s the three of us. Full length. Strong and confidant. We’re wearing strong colours – almost like a painting – standing against a dull background or maybe walking across the shot. And there’s no text, nothing on the sleeve, just that one image’.

    No text?

    The questions came thick and fast. You mean no graphics on the cover? How will people know who you are? How will they know what the record is with no title?

    ‘It’s not about that’, Kev explains. ‘It’s about letting the image speak for itself. It’s like that moment when you see a group of people across the street and there’s something about them that makes them different from everyone else’, he says.

    ‘They’re not sign-posted, there’s nothing to say they’re different, they just are. It’s a moment. It’s intriguing, it’s memorable. You kind of want to know who they are and find out what they're into. We’re creating one of those moments here,’ he says.

    The end result is an audacious and bold cover. One amazing image. And no text.

    Posted On: 09/08/2016 - 07:27